Music:)Ally is often pretty good. But not always.
“You can imagine that when Spotify first launched, it sent a lot of people in the music industry into panic mode – ‘Let people stream stuff? Just madness!’,” said Smernicki at today’s Guardian Changing Media Summit, where he was speaking in a digital music panel session.”
This whole post (and it goes on in some detail) is big label PR. An advertisement. A eulogy to big labels and the kind of streaming they like, straight from their megaphone to us. Reporting press statements is just not good enough, there are times when a music biz site really must make a comment on what it publishes, otherwise it’s just a billboard.
Here’s the context their reporter didn’t know, or didn’t include.
Spotify launched in 2008. Rhapsody, which has as many subscribers as Spotify in the USA was launched in late 2001. That’s right, for 7 years people subscribed to a streaming service before Spotify launched—10 years before Spotify launched in the USA. Yet we are asked to believe that “when Spotify first launched, it sent a lot of people in the music industry into panic mode”.
It did not. It could not. It’s not all that anyway.
The only people in the music industry who ever gave a toss were the Major labels. They are investors in Spotify. They dictated the terms of the USA launch. Rob Wells, the digital guru at UMG, is fully behind Spotify to an embarrassing degree. There was no panic. Ever. They licensed Rhapsody 10 years previously!
So why does Music:)Ally serve up this blow by blow look-at-me pitch from the record industry without qualification or comment? Quality control? Gullibility? Star struck? Who can tell, but I doubt their paying readers were very impressed.