Sorry to disappoint you, there aren’t any music biz secrets you must know. But have you ever wondered why so many dreadful articles have titles like this? Is there some kind of brotherhood of trite bloggers with exactly the same style?
It’s an old marketing trick would-be pundits learn from 12 Unpublished Marketing Tips Every New Entrepreneur Must Learn, or something equally banal.
The formula is this:
- Give a specific number so readers expect scarce nuggets but not too many to grasp.
- Trigger a target group “music biz”, “social media”, “housewives”, “pet owners”, etc.
- Tempt readers by promising “secrets”, “tricks”, “tips”, “skills”, “know-how”, etc.
- Shamelessly demand attention: “you must know”, “get more fans”, “be popular”, etc.
So, now you too can craft your very own me-too headline that screams naïve desperation and turns off everyone who has been online for more than a week.
An added benefit is you can put each bullet on its own page so readers have to click through generating more page views and serving more adverts. Readers really love this, it’s so annoying when you get the whole article on one simple page.
But surely, I hear you say, it can’t be that easy to be a pro pundit? Well, of course not. That’s why you need my latest book Nine Viral Blogging Techniques The Experts Won’t Tell You.