A breakdown of the pledges on Amanda Palmer’s Kickstarter and why social media is not all that
The crowd-funding for Amanda Palmer’s new album Theatre Of Evil raised $1.1 million (this Economist article has a good summary of the project and her background: busking, The Dresden Dolls, WMG and after.)
It’s interesting to see how 25,000 people pledged, how their pledges break down and how much individuals pledged.
Just over half the money was raised by 24,000 people for the download, CD, vinyl and book. 11,000 people paid $1 (4,744) or $5 (6,356) for a download of the album. 13,000 paid between $25 and $125 for the CD, vinyl and book in various combinations.
The other half of the money—over half a million dollars—was raised from just 1,000 pledges between $250 and $10,000 for art shows, gigs, artwork, custom painted turntables, limited editions and house concerts (with various combinations of the download, CD, vinyl and book).
The average pledge was $45. This agrees closely with Ian Rogers’ stats from Topspin and his analysis of other web music projects such as Trent Reznor’s Nine Inch Nails album.
(The social media stats are interesting. Amanda Palmer has 144,284 friends on Facebook, 100,000 of them didn’t have $1 for the download. The Kickstarter page got 40154 likes on Facebook which means at least 15,000 Facebookers didn’t like it enough to buy the download. It’s good to know what the value of a Facebook like really is.
Even more surprisingly she has 562,696 followers on Twitter which means over half a million of her fans couldn’t spare $1 for a download. That means less than 1 in 22 of your followers is interested enough to spring a buck for your music.)
And in case you missed it Where all this Kickstarter money is going by Amanda Palmer.
EDIT: This Fast Company article by Joe Berkowitz is one of the best: How Amanda Palmer broke records—and other music industry stuff—on Kickstarter.